Apollo Tyres secured the lead sponsorship rights for the Indian cricket team by paying Rs 579.06 crore to BCCI in September 2025. This record-breaking three-year deal makes Apollo Tyres the official sponsor of both men’s and women’s cricket teams until March 2028.
Total Deal Value and Duration
The total value of how much Apollo Tyres paid for Team India sponsorship stands at Rs 579.06 crore (approx. $65.7 million) over 2.5 years, from September 2025 to March 2028. The agreement covers nearly 140-142 international matches across all formats, including Tests, ODIs, and T20Is.
Per Match Cost Breakdown
Apollo Tyres will pay around Rs 4.5 crore per bilateral and ACC tournament match. For ICC tournaments such as World Cups, the per-match cost reduces to Rs 1.72 crore, since ICC rules allow only sleeve branding instead of front-of-jersey logos.
How Apollo Won the Bidding
Apollo outbid strong rivals in a competitive bidding process. Canva, an Australian software giant, offered Rs 554.48 crore (Rs 4.28 crore per match), while JK Cement submitted Rs 477 crore (Rs 3.7 crore per match). The minimum base price was set at Rs 3.5 crore per bilateral match.
Why This Deal Happened
The sponsorship window opened after Dream11’s exit. The company had to withdraw following the government’s Online Gaming Bill, which banned real-money gaming in August 2025. Dream11 earlier paid Rs 4 crore per match.
What Apollo Gets
As the new lead sponsor, Apollo Tyres gains prominent jersey branding across men’s, women’s, India A, and Under-19 squads. The logo debuted on October 1-2, 2025, during India’s women’s series against Sri Lanka and the men’s match against West Indies.
Deal Summary Table
| Details | Amount |
|---|---|
| Total Value | Rs 579.06 Crore |
| Duration | Sept 2025 – March 2028 |
| Per Match (Bilateral) | Rs 4.5 Crore |
| Per Match (ICC Events) | Rs 1.72 Crore |
| Total Matches | 140-142 |
| Previous Sponsor Rate | Rs 4 Crore (Dream11) |
Final Thought
How much Apollo Tyres paid for Team India sponsorship at Rs 579 crore highlights the most expensive jersey deal in Indian cricket history. It guarantees unmatched visibility and brand impact across international cricket until 2028.
Disclaimer: This article provides information about Apollo Tyres’ BCCI sponsorship deal based on official announcements and verified media reports. All financial figures are sourced from official BCCI communications. Readers should check BCCI’s official channels for the latest updates.
