In a bold move, actress Yami Gautam, known for her roles in films like “Vicky Donor” and the recent “Article 370”, has ignited a debate within Bollywood by openly criticizing the practice of paid film PR. Ahead of the release of her husband Aditya Dhar’s film, Gautam took to social media to voice her concerns about what she describes as an “extortion” tactic that threatens the integrity of the Indian film industry.
The Dark Side of Film Promotion: Paid PR Under Scrutiny
Yami Gautam’s statement highlights a growing concern about the influence of money in shaping public perception of films. She alleges that some PR firms demand payment to create positive “hype” or, conversely, threaten negative press if their demands aren’t met. This practice, she argues, undermines the true merit of films and manipulates audience sentiment.
“A Monster of a Trend”: Yami Gautam’s Warning to Bollywood
Gautam didn’t hold back in her assessment, labeling paid film PR as a “monster of a trend” that will eventually harm everyone involved. She expressed fears that the industry’s obsession with manufactured success is masking a darker reality. She emphasized the importance of genuine feedback and honest journalism, warning that the current system stifles creativity and growth.
Drawing Inspiration from the South: A Call for Unity
The actress contrasted Bollywood’s situation with the South Indian film industry, where she claims a united front prevents such exploitative practices. She urged her fellow producers, directors, and actors to come together and eradicate this “termite of a culture” before it causes irreparable damage. Her post resonated strongly on social media, garnering support from fans and industry colleagues alike. Hrithik Roshan also supported the statement.
A Plea for Authentic Filmmaking: Preserving the Joy of Cinema
Ultimately, Yami Gautam’s impassioned plea is for the preservation of authentic filmmaking. She wants audiences to judge films based on their own merits, free from the influence of paid PR campaigns. She emphasizes the importance of protecting the industry’s environment and allowing the true joy of cinema to shine through.
Disclaimer: This article is based on statements made by Yami Gautam and reported in various media outlets. The views expressed are solely those of the actress and do not necessarily reflect the opinions of this publication.
Image Credit: Financial Express
